St Luke’s Volunteers (SLV) are committed to changing lives for the better through fostering deep connections between volunteers and the elderly. Through learning and understanding, St Luke’s Volunteers creates bonds that are everlasting. Bonding with one another is what makes life worth living. The people you would meet and the stories they would share, are all that gives life meaning. So, volunteer your time, with SLV, to create connections with the residents at St Luke’s Eldercare and bring happiness to their lives.
For one of my major projects in school, we were tasked to fulfil the needs of our client, and mine was St Luke's ElderCare. It was mostly creating our sub-brand idea that would fit the company's mission and vision. In my case, I decided to focus on their volunteering programme since it was something that did not receive the attention it needed.
I decided to stick to a similar colour palette to St Luke's ElderCare's own, going for slightly stronger colour instead while still keeping a natural tone. I used design elements from the logo and applied it throughout the touchpoints (name card, brochure and social media page). The designs were aimed towards the young and old, to encourage more to volunteer and spend their time with the elderly in St Luke's ElderCare centres, foster everlasting bonds and create a lifelong passion for volunteering.
