For environmentally conscious individuals and those that are looking for healthier options, Seatarians is an alternative food company that offers plant-based seafood products (plant-based seafood snacks, frozen food and ready-to-eat meals) so that people can enjoy the taste of the ocean while eating responsibly for the benefit of the world. Seatarians is targeted towards working individuals aged 24 - 35, who are health conscious and would love to try something new. It also caters to those that are allergic to seafood.
As I expanded on my brand, I made sure to stick to the problem statement that I had came up with:
How might we encourage more people to eat healthier and try other food alternatives so that they could play their part in reducing harmful impacts on our environment?
Two concepts that I had explored on was 'Healthy Living Made Easy!' and 'Ocean-rific Delights!'. For the first concept, it talks about making healthy eating accessible to all, by keeping it affordable and tasty so as to encourage healthy living while also doing one's part for the environment. The other concept is more on experiencing seafood in a new way, by introducing plant-based seafood. This way, people may contribute to saving the seas by choosing a healthier alternative. Above are the rollout plans for both concepts.
In the end, I chose to explore more with 'Ocean-rific Delights!'. Then, I created another two more sub-concepts, which is 'Ocean-rific Day with Seatarians' and a collaboration idea with the National Environment Agency (NEA) called 'Seatarians X NEA'.
'Ocean-rific Day with Seatarians' : A pop-up event at East Coast Park, where water-based activities will be held while teaching people about living healthier with the help of plant-based seafood products. A food truck will be there for people to sample dishes and products available.
'Seatarians X NEA' : A collaboration with NEA to create a campaign to bring awareness towards marine life and how overfishing damages the population. Then, introduce products that are an alternative to the originals in little packages for the public to try.
In the end, I went ahead with 'Ocean-rific Day with Seatarians'. Above are the touchpoints that will be available during the pop-up event. Colours used are mainly from the logo itself as I tried to keep it light and simple. Usage of the logo elements is seen throughout the design collaterals. So the event starts off with the Instagram posts, showcasing what Seatarians is and provide teases of the upcoming pop-up event at East Coast Park. After that, on the day itself, there will be a standee, floats and beach chairs open to public use as they relax at the beach or take part in activities while learning more about living a healthy lifestyle. A food truck will also allow them to purchase meals and frozen products, as a way to sample Seatarians products. Lastly, the brochure will be given out to those leaving the event, and in it, there is information on future events held by the company and also tips on how one can do their part to save the environment (in little ways).
